The Versace for H&M line sold out faster than you can say Donatella. When we visited the Montreal store last weekend, only a few measly pieces were left, including a snakeskin patterned shoebag that was hidden beneath a pile of standard issue denim.
What made this collaboration so successful? (Pieces from their line with Lanvin languished on the floor for weeks after the initial rush). Was it the on-trend neon? The “look-at-me” aesthetics (hello, silver patent pumps!)? All the sequins and fringe?
Beyond the obvious “designer name, cheap prices” gimmick, people really loved this collection and when you think about the history of the label, in terms of iconic looks and cuts, it’s clear that what people were responding to was a brand with high visibility, that’s been a part of our cultural conscious for over 30 years.
Gianni Versace was all about being over the top. From the very beginning he used the best models and photographers (practically inventing the supermodel) and he never shied away from making a statement. He once said, “I don’t believe in good taste” but as tacky as some of his stuff was (the Italian Cowgirl look – wtf?) those images stay with you — from the safety pin dress Liz Hurley wore to the premiere of Four Weddings and a Funeral to the curtain masquerading green dress J. Lo wore to the Grammy’s (she totally did that).
Versace have created a number of impressive looks over the years, and since they’re so hot right now, we pulled together some pieces from our collection that are – as Gianni would say — totally tasteless.